LIFELOCK AND TRULIANT BRING AWARENESS TO IDENTITY THEFT ISSUES IN WINSTON-SALEM
Winston-Salem, NC – (March 3, 2008) – LifeLock®, the first U.S. identity theft protection company and the recognized industry leader in the prevention of identity theft, has initiated the first ever “Strike Back - Defeat Identity Theft Now,” a grassroots campaign to bring attention to the serious issues that affect consumers as a result of identity theft. The campaign will make a stop in Winston-Salem at Truliant Federal Credit Union on March 3.
Truliant has partnered with LifeLock to extend their identity theft protection services to its more than 180,000 member-owners at a discounted rate. During the Winston-Salem visit, LifeLock CEO Todd Davis, Truliant COO Joseph Whitaker and Truliances President Steve Joiner will explain the partnership and answer questions about howLifeLock can help protect individuals from identity theft.
"Millions of people are victimized by identity theft each year and it costs Americans more than $50 billion in 2007," said Marc Schaefer, President/CEO of Truliant Federal Credit Union. "We wanted to offer the very best identity theft service to our members to help ensure that they do not fall victim to identity theft and all the problems associated with it. The fact that LifeLock is backed by a $1 million total service guarantee speaks volumes about the protection that they have to offer."
LifeLock's stop at Truliant is part of a full-scale East Coast campaign logging 6,620 miles and stops in more than 10 cities. Along the campaign trail, Davis, accompanied by identity theft prevention ambassadors and former victims, are hosting a variety of events and seminars to shed light on the growing crime of identity theft.
The campaign will also petition lawmakers to enact more stringent laws to protect consumers from losses of data, problems of identity theft, and prosecute the perpetrators of the crime. LifeLock aims to collect 20,000 signatures which they will present in meetings with members of Congress on Thursday, March 6 in Washington DC. E-signatures can be also be made at www.lifelock.com.
“Identity theft is the fastest growing crime in the U.S. and it’s crucial that it be taken seriously by both consumers and government alike. This campaign is LifeLock’s way of getting the word out about this crime in order to make a difference,” said Davis.
This mobile tour will travel the Southeast and has hosted events already in Miami, Hollywood (FL), Delray Beach (FL), Orlando, Jacksonville, Tallahassee, Atlanta, Columbia (SC), and will visit Charlotte, Winston-Salem, Richmond, New York City and Washington DC. Tour stops will incorporate a wide variety of locations from college campuses, corporate headquarters and senior living facilities to festivals, financial institutions and elementary schools.
ABOUT LIFELOCK®
LifeLock® (www.lifelock.com) helps consumers to render their personal information useless to thieves, backing up its service with a one million-dollar service guarantee. Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing astounding growth. On Jan. 1 2007, LifeLock had 30,000 members and at the end of January, 2008, the company boasted more than 600,000 members. Located in a secure facility in Tempe, Arizona, LifeLock is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners. Winner of the 2007 American Business Award for the Best Radio Advertising Campaign, LifeLock was a finalist for 10 other ABA awards, including Best New Company and Best New Product/Service. Recently the company was named recipient of the Red Herring 100 Global Award as one of the Top 100 start-up’s in the world.
ABOUT TRULIANT Federal Credit Union
Truliant Federal Credit Union is a not-for-profit, financial institution that provides affordable financial services to its member-owners. Truliant was chartered in 1952 and now serves more than 180,000 members and has 24 member financial centers in NC, SC, OH and VA. For more information on Truliant Federal Credit Union, visit TruliantFCU.org.
Current Events
- Miami, FL
Sunday, Feb. 24 - Miami, FL, Del Ray Beach
Monday,Feb. 25 - Orlando, FL
Tuesday, Feb. 26
When & Where
- Miami, FL - Feb. 24
12:30 - 3:30p.m.
Blue Grass Festival
1511 NE 207 Street
North Miami Beach, FL - Hollywood, FL - Feb. 24
5:00 - 8:00 p.m. Junior Lifeguard Benefit
Bu's on the Beach
200 North Boardwalk - Del Ray Beach, FL - Feb. 25
11:15 a.m. - 12:30 p.m.
Office Depot Headquaters - Ft. Lauderdale, FL - Feb. 25
1:00 - 2:00 p.m.
Nova Southeastern University
Huizenga School of Business MBA Program
3301 College Ave - Orlando, FL - Feb. 26
9:00 - 10:30 a.m.
Florida Association of Realtors
7025 Augusta National Drive - Ocala, FL - Feb. 26
12:30 - 1:30 p.m.
StoneCreek Adult Community
6111 SW 89th Court Street - Jacksonville, FL - Feb. 27
12:00 p.m. - 1:30 p.m.
Jax Federal Credit Union
Twin Lakes Academy
6:00 p.m. - 7:00 p.m.
Twin Lakes Academy PTA Meeting
8000 Point Meadows Dr. - Tallahassee, FL - Feb. 28
9:00 - 10:00 a.m.
Florida State University
College of Business
821 Academic Way, RBA 313 - Albany, GA - Feb. 29
3:30 - 5:00 p.m.
Phoebe Putney Memorial Hospital - Atlanta, GA - Feb. 29
9:45 a.m. - 12:00 p.m.
Georgia State University
7:00 p.m.
LifeLock Night with the Atlanta Hawks
Phillips Arena
1 Phillips Drive - Atlanta, GA - March 1
11:00 a.m.
CNN Interview - Columbia, SC - March 2
11:00 a.m. - 2:00 p.m.
Office Depot Shred-A-Thon
421 Bush River Road
4:00 - 5:00 p.m.
South Carolina State University - Winston Salem, NC - Mar 3
1:00 - 3:00 p.m.
Truliant Federal Credit Union - Charlotte, NC - March 3
10:00 - 11:00 a.m.
Johnson C. Smith University
100 Beties Ford Rd. - Richmond, VA - March 4
2:00 - 3:15 p.m.
Virginia Commonwealth University
School of Business
301 N. Main Street - Annapolis, MD - March 5
TBD
- Washington, DC - March 6
Deliver signed petition to Elected Officials on Capital Hill



