(Scottsdale, Ariz.) – In the aftermath of the Gulf Coast tragedy, many of Katrina’s victims are dealing with the myriad of problems associated with their identity and credit, as they become easy targets for identity thieves.
Beginning on Monday, LifeLock, the country’s first and only preventative identity theft solution, will provide all victims of Katrina the tools they need to protect their identities and preserve their credit standing. The service is free to any victim and comes with no obligation.
The company will place statements on all victims’ credit reports stating that the consumer is a victim of the hurricane and asks the lender to take that into account should his/her credit score decline in the aftermath. In addition, LifeLock will place fraud alerts on all credit bureaus requiring any business attempting to pull a credit file to contact the account holder directly. LifeLock will do this for all adult members of the family. There is absolutely no cost or obligation to continue the service after the first set of 90 day alerts expires.
“Our objective is to take what we do best and help as many people as possible,” said LifeLock CEO Todd Davis. “Everyone who lived in these areas still has a long way to go before their lives are close to being normal again. Unfortunately, getting their lives back in order requires them to deal with the credit system, and that system just isn’t equipped to deal with a crisis like this. We are offering the victims a free opportunity to protect themselves against ID theft and preserve their creditworthiness, despite the status of their outstanding bills.”
LifeLock uses a system of “locks” on a consumer’s identity in such a way that it cannot be used by anyone except its rightful owner. The combination of tactics includes locking up all information, setting and maintaining alerts, forcing banks to contact people directly before issuing credit and removing a member from pre-approved credit card and junk mail lists. LifeLock is so sure that its system is effective that there is a $1 million guarantee to cover any expenses and legal fees if a problem ever did occur.
“We’ve made the process as simple as possible,” added Davis. “Go to our website or call us toll free at 877 LIFELOCK and we’ll take it from there. All you need to qualify for the free services is a previous address to make sure you lived in the region.”
LifeLock, based in Scottsdale, Arizona, is the world’s only ID theft prevention company. The standard fees for the services are $10 a month or $110 a year. More information about LifeLock can be found at www.LifeLock.com.
with the most advanced Identity Theft Protection system available!