Chandler, AZ (May 11, 2006) – LifeLock CEO Todd Davis announced this afternoon that the leader in ID Theft prevention has been selected by the Premier Racing Association (PRA) to provide identity theft protection to its team owners, drivers, teams and fans. Under terms of the agreement, anyone using the promotion code (PRA) will receive a special discount for either the annual or monthly membership.
The PRA is a newly formed racing series primed to revive a great American racing tradition with seven races for the 2006 season. The Big Car Series is replacing the former Silver Crown race cars that were “parked” due to the United States Auto Club’s car design rules that went into effect this year. There were approximately 60 registered race teams last year and this hugely popular form of open wheel racing regularly attracted fields of 45 to 50 cars.
"It's great to have a partnership with LifeLock and the preventative service it provides,” stated PRA co-owner Jason Smith. “With ID Theft as rampant as it is, we are happy to offer our team owners, drivers, crew members, staff and race fans the opportunity to save money and remove any fear of becoming the next victim. Our entire racing community is susceptible to identity theft and it's a pleasure to partner with such an innovative company that is willing guarantee their service no matter what."
According to The Privacy Rights Clearinghouse, a non-profit group in San Diego, it’s estimated that 4 million people’s identities were compromised since mid-February 2005. It is further predicted that in the United States alone, 15 million people (or 1 in 20) will have their identity compromised in 2006 — that's more than a 350% increase, making ID theft by far the fastest growing crime in America.
LifeLock does the prevention work by maintaining active fraud alerts with the three major credit bureaus as well as ChexSystems. The LifeLock system makes personal information useless to everyone but the rightful owner. Every time someone attempts to open credit, change an address or make changes in bank accounts, LifeLock is there to make sure the right person is making the request.
Also unique to other products on the market, LifeLock removes a member’s name from solicitation lists and junk mail, eliminating a primary target of ID thieves – the pre-approved credit offer. LifeLock is so sure of its ability to stop anyone from using stolen information, it backs its service with a $1 million guarantee.
“As someone with a strong racing background, I understand what race teams go through each year and the amount of time they spent traveling,” said LifeLock CEO Todd Davis. “We have made protecting your identity as easy as it could ever be and we are the perfect fit for race teams and their fans. Our system will allow everyone associated with the PRA to leave the worry behind and concentrate on winning or watching races.”
All those interested in taking advantage of the PRA discount, can click the LifeLock logo at www.praracing.com, or enroll at www.lifelock.com and enter the promotion code: PRA.
with the most advanced Identity Theft Protection system available!