TEMPE, AZ – December 4, 2007 – LifeLock CEO Todd Davis announced today the launching of a strategic partnership with AAA Susquehanna Valley automobile club to provide LifeLock's industry-leading identity theft prevention service to their more than 28,000 members. AAA Susquehanna Valley offers members discounts at thousands of merchant locations around the world and has added LifeLock as an additional benefit available to members.
"Defeating identity theft is not easy and will take an organized commitment," said Davis. "It's organizations like AAA Susquehanna Valley that are leading the charge by providing the most complete preventive option to their members."
LifeLock enables "locks" by setting and automatically renewing fraud alerts with the major credit bureaus, removing member names from pre-approved credit card offers and junk mail lists and guaranteeing the service with a $1 million service guarantee. Additionally, LifeLock offers the only identity theft prevention service for children under 16. For less than $2 a month, AAA members can protect their children’s personal information as well.
In 2006, identity theft cost Americans $1.1 billion dollars, the highest amount ever. In 2006, the state of Pennsylvania ranked No. 19 on the list of identity theft complaints with more than 8,800 complaints filed with the FTC.
"For over 100 years, we have been offering safety and peace of mind in member services, travel, legislative, traffic and safety services," said George R. Shaffer, CEO of the AAA Susquehanna Valley automobile club. "To offer LifeLock's industry leading identity theft prevention services - backed with their $1 million guarantee - to our members continues to underscore our commitment to providing peace of mind."
AAA Susquehanna Valley will make LifeLock's identity theft prevention service available to all members, yet another reason it pays to belong. AAA offers its members several financial services as to credit cards, certificates of deposit, car loans, home equity loans, and more.
LifeLock (www.lifelock.com) helps consumers to render their personal information useless to thieves, backing up its service with a one million-dollar service guarantee. Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing astounding growth. Located in a secure facility in Tempe, Arizona, LifeLock is a private company backed by Kleiner Perkins Caufield and Byers as well as Bessemer Venture Partners. The company recently won an American Business Award for the Best Radio Advertising Campaign and was a finalist for 10 other awards, including Best New Company and Best New Product/Service.
with the most advanced Identity Theft Protection system available!