Tempe, AZ (February 21, 2007) On the heels of its successful dynamic radio advertising campaign with Rush Limbaugh, LifeLock, the leader in ID Theft prevention, today announced a new campaign with the nationally syndicated radio program, The Dr. Laura Program. The new advertising will communicate a powerful, consistent message about preventing the rapidly growing crime of identity theft. The campaign begins the end of February with a 60-second spot airing three times per week for 26 weeks.
The new LifeLock ad emphasizes the need for consumers to be vigilant when protecting their good names. In the spots, Dr. Laura emphasizes the message by stressing the importance of preventing identity theft from ever happening.
For the seventh consecutive year ID Theft has topped the Federal Trade Commission’s list of consumer complaints, said LifeLock CEO Todd Davis. We view this new campaign as a tool to educate consumers who are looking for a preventative answer for ID Theft. Our message has always been making personal information useless and we are confident that advertising on The Dr. Laura Program will help us reach a new audience with a unique promise. We are also excited to partner with Dr. Laura, who has built her reputation on providing her very loyal listeners with the straight truth, no matter what the subject.
The new radio advertising creates great opportunities to introduce new customers to LifeLock’s breadth of services, which help take the burden, fear and worry out of consumers' hands by maintaining active fraud alerts with the three major credit bureaus as well as ChexSystems. LifeLock also removes a member’s name from solicitation lists and junk mail, eliminating a primary target of ID thieves the pre-approved credit offer. LifeLock is so confident in its system that it guarantees its effectiveness up to $1 million, to completely handle any problems and cover all expenses should a breach occur.
The new campaign comes as the Federal Trade Commission just announced its annual report on ID Theft in the United States. As expected, the official numbers for ID theft increased with more than 670,000 overall complaints and $1.1 billion in losses. The $1.1 billion in losses is a $440 million increase from the previous year.
An independent survey indicates that our service is more than twice as effective than credit monitoring and provides the peace of mind consumers are looking for in an ID Theft prevention company, added Davis. We have seen a tremendous response from our campaign so it’s clear that our message is resonating with consumers.
LifeLock was the nation's first ID Theft Prevention Company that maintains active fraud alerts with the three major credit bureaus, as well as ChexSystems for only $10 a month. LifeLock gives people control of their own information, providing them the ability to authorize every risky transaction such as address changes and opening of credit lines. LifeLock renders personal information useless to thieves, backing up its service with a million-dollar guarantee to completely fix any problems if a client is ever compromised. Located in a secure facility in Tempe, Arizona, LifeLock is a private company registered with Dun & Bradstreet, Verisign, ScanAlert, HackerSafe, and the BBB Online Reliability Program, and is a corporate sponsor of the National Crime Prevention Council. For more information on LifeLock, go to www.lifelock.com.
Morals, ethics, and values... Dr. Laura helps millions steer a path through difficult life decisions by insisting that they do the right thing. In an "anything goes" World, Dr. Laura's message of personal responsibility and accountability has become the rallying point for millions of listeners. Dr. Laura can be heard weekdays on more than 200 stations around the U.S., as well as XM Satellite Radio channel 166.
with the most advanced Identity Theft Protection system available!