The Celebrity Apprentice Tackles Idenitity Theft
LifeLock and Norton put Spotlight on Identity Theft Danger in Primetime
Mountain View, Calif., and Tempe, Ariz. — This weekend LifeLock, the leader in providing consumers with proactive identity theft protection, and Symantec (Nasdaq: SYMC), whose Norton brand provides Internet security to millions of consumers, will be challenging NBC's Celebrity Apprentice reality show and Donald Trump's cast of celebrities with a very real problem: help stop identity theft before it starts.
On Sunday, March 28, the celebrity women - including reality star, Sharon Osbourne, Olympic gold medal swimmer, Summer Sanders and singer/actress, Cyndi Lauper -- will go head-to-head with the celebrity men -- including rocker Bret Michaels, former Illinois Governor, Rod Blagojevich, and baseball star Darryl Strawberry -- in a contest that will require more brains than beauty or brawn. The task will revolve around an innovative new online and offline identity theft protection bundle that combines the power of the All-In-One Security of Norton 360 with the protection of a one-year LifeLock membership. Norton and LifeLock will be donating a portion of bundle sales to the winning team's project manager's charity of choice, which will be revealed on the March 28th episode. The Norton 360 and LifeLock product bundle is only available from Best Buy or online at www.lifelock.com/norton for a limited time.
"Working with a reality show like The Celebrity Apprentice to help us put a national spotlight on the very real dangers of cybercrime and identity theft is a great way to educate consumers," said Janice Chaffin, group president of Symantec's Consumer Business Division. "We're excited to be working with such an energetic and creative cast of celebrities and look forward to sharing Internet security and identity protection tips and tools with viewers."
"Having been a part of the show last season, we are extremely excited to be welcomed back and given the opportunity to showcase this innovative new product offering," said LifeLock Chairman and CEO Todd Davis. "The episode is the perfect outlet to demonstrate to viewers how to help protect their good name."
LifeLock, Inc. (www.lifelock.com) is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect them from identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has been recognized by the American Business Awards as Best Overall Company, by AlwaysOn to the Top Global Company 250 list and most recently by Arizona Corporate Excellence as Arizona's Fastest Growing Company.
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