LifeLock Launches Upgraded Website to Further Educational Efforts

Business and Consumer Experience Enhanced through new LifeLock.com

Tempe, Ariz. — LifeLock® Inc., an industry leader in proactive identity theft protection, has recently launched an upgraded website to provide the most up to date facts and figures related to the crime of identity theft as well as tools and tips for consumers to help protect themselves. The newly renovated website also includes a section to provide support and resources to aid businesses in protecting their employees.

The new website provides consumers with an “Understanding Identity Theft” resource, a form of Identity Theft 101, to better understand how personally identifiable information (PII) can be stolen and misused. Consumers can also click on any state on the interactive United States map to better understand the identity theft statistics that are reported annually to the Federal Trade Commission. The educational website also provides consumers with tips and tools on how to take steps on their own to reduce their risk of becoming a victim of identity theft.

“For the last five years LifeLock has been at the forefront of educating consumers and law enforcement about the crime of identity theft,” said Marvin Davis, Chief Marketing Officer of LifeLock. “With the launch of the upgraded LifeLock.com we are fully utilizing the internet to share these educational tools with the world.”

LifeLock.com has also provided an outlet for businesses to differentiate their employee benefits with customizable identity theft protection. LifeLock Breach Services are available to provide support for businesses that suffer a data breach, potentially reducing fallout from what could be a costly loss. Consumers also looking for additional information on credit monitoring services can learn more through LifeLock’s Credit Score Manager™ service.

About LifeLock

LifeLock, Inc. is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been relentlessly protecting identities by providing consumers with the tools and confidence they need to help protect themselves from identity theft and manage their credit. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has been recognized by Inc. Magazine as the eighth fastest growing private company (2010), by Arizona Corporate Excellence as Arizona’s Fastest Growing Company, and by the American Business Awards as having the Best New Product or Service of the Year for the LifeLock Identity Alert™ system.