LifeLock and National Crime Prevention Council Form Strategic Alliance to Help Protect Consumers from Identity Theft

August 1st, 2009

Tempe, Ariz. — LifeLock, Inc., the industry leader in proactive identity theft protection, and the National Crime Prevention Council (NCPC), recognized for its excellence in helping citizens and communities stay safe from crime, have announced a strategic partnership to help raise awareness of identity theft and inform consumers on how to better help protect themselves against it. According to Javelin Strategy & Research, in 2008 identity theft complaints hit a five-year high with an estimated 9.9 million victims, both LifeLock and the NCPC share a sense of urgency in offering greater education and understanding of this growing crime.

This partnership, the first of its kind, will help to inform and protect Americans through a nationwide educational outreach that will address such topics as the latest trends in identity theft and practical steps consumers can take to lessen their chances of being victimized. In addition, NCPC and LifeLock will collaborate on a new guide entitled Protecting Against Identity Theft: A Practical Guide for Consumers.

"Our strategy is to assemble a collection of agencies that represent victims, law enforcement, elected officials and others with the mission to serve as a voice for consumers," said Todd Davis, LifeLock CEO. "Through our strategic alliance with organizations like the National Crime Prevention Council, we are starting to see a shift in awareness."

LifeLock encourages a three-level approach to help combat identity theft by educating consumers, working with law enforcement and elected officials and aligning strong community support. This approach provides not only educational opportunities for consumers and law enforcement but a platform in which to deliver critical information.

"It's vital that we respond to the growing threats of identity theft in our country," said Ann M. Harkins, CEO of the NCPC. "Our mission is to help the public learn ways to prevent being victimized by criminals. Our partnership with LifeLock furthers that purpose by enabling us to reach more citizens with essential information about how to help protect themselves and their loved ones from identity theft."

Last year, LifeLock representatives met with more than 6,000 consumers nationwide, providing details on the ways that personal information is lost or stolen, current trends in identity theft, and how individuals can minimize their points of vulnerability. Each presentation is tailored to fit the needs of the specific group, whether the audience members are students and faculty of high schools or colleges, employees of businesses, or members of organizations.

About LifeLock

LifeLock, Inc. ( is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect themselves from identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has been recognized by the American Business Awards as Best Overall Company, by AlwaysOn to the Top Global Company 250 list and most recently by Arizona Corporate Excellence as Arizona's Fastest Growing Company.

About the National Crime Prevention Council

The National Crime Prevention Council's ( mission is to be the nation's leader in helping people keep themselves, their families, and their communities safe from crime. To achieve this, NCPC produces tools that communities can use to learn crime prevention strategies, engage community members, and coordinate with local agencies. NCPC was founded in 1982 to manage the National Citizens' Crime Prevention Campaign and McGruff the Crime Dog and to administer the Crime Prevention Coalition of America. Now 25 years after McGruff's first TV appearance, more than 75 percent of children recognize McGruff and over 4,000 law enforcement agencies own a McGruff suit. That's a lot of people who know how to "Take A Bite Out Of Crime!"