LifeLock Names New Chief Marketing Officer

August 1st, 2009

Tempe, Ariz. — LifeLock, Inc., a leader in identity theft protection services, has hired Marvin Davis, to serve as the company's Chief Marketing Officer. As the need for identity theft protection grows, LifeLock continues to broaden its market reach. In this on-going process, Davis will be an invaluable asset in supporting LifeLock's long-term growth.

Prior to joining LifeLock, Davis served as the Chief Marketing Officer for Comcast, the nation's largest cable and high speed internet provider, and before that he was the Vice President of Advertising and Brand Management for Verizon Wireless. Davis assumes responsibility for all of LifeLock's marketing initiatives, as well as overseeing LifeLock's Strategic Partner Sales and Product & Strategy business units.

"Marvin has shown exceptional ability when it comes to establishing and expanding major brands," said LifeLock CEO Todd Davis. "Our growth as an organization has always been fueled by the excellence and innovation of our people. Marvin's experience will only add to our leadership position in the identity theft protection industry."

While at Verizon Wireless, Davis led the development and launch of brand campaigns that helped Verizon Wireless take the leadership position in the wireless category, making Verizon Wireless the single most advertised brand name in America. Throughout Davis's tenure, Verizon led the wireless category in new customer growth.

Davis began his career at Procter & Gamble in 1990 and was a highly regarded Brand Manager when he left in 1995. From there, Davis held Marketing/Management positions of increasing scope at BellSouth, and GTE Wireless. Davis was recognized by BrandWeek as a Top 10 Marketer and by Advertising Age as a Top 50 Marketer, both in 2006.

"I'm excited to be joining the dynamic team at LifeLock," said Davis, "and looking forward to contributing to the company's continued success. As a leader in its industry, LifeLock is positioned for continued expansion. I'm looking forward to being a part of it."

About LifeLock

LifeLock, Inc. ( is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect themselves when they have a good faith suspicion that they have been or are about to become a victim of identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has been recognized by the American Business Awards as Best Overall Company and offering consumers the best new service (TrueAddress™) and was recently named to the Top Global Company 250 list by AlwaysOn.