LifeLock Adds Senior Executive to Product and Technology Team

March 1st, 2010

Tempe, Ariz. — LifeLock, Inc. (, the leader in identity theft protection services, has hired Patrick Pendleton to serve as the company's Chief Information Officer. As the necessity for identity theft protection increases, LifeLock remains the leader by continuously providing technologically-advanced services for members. In his role as CIO, Pendleton will serve as the senior leader to LifeLock's information technology team, working to ensure and enhance technologies that allow LifeLock to continue to grow as the industry leader.

Prior to joining LifeLock®, Pendleton served as Vice President of Technology and Chief Information Officer for EDFUND, a non-profit corporation providing financial information and services to students seeking higher education. Before EDFUND, Pendleton held the position of Chief Information Officer for, the world's largest domain name registrar, where he was responsible for the company's technology, including the Operations and Engineering groups. Before his work with Go Daddy, Pendleton served as the Vice President of Technical Services for PetSmart, the largest specialty retailer of services and solutions for the lifetime needs of pets.

In his role with LifeLock, Pendleton assumes the senior Information Technology (IT) leadership position and will serve as the prime enabler of IT business innovation. He will execute delivery strategies that will drive new business-enabling capabilities, and will be recognized as a key collaborator in the development process. The Information Technology team at LifeLock ensures the company's systems support the newest identity theft protection products. In addition, the team develops member solutions that provide LifeLock members and sales partners with a seamless and world-class experience.

"I am confident that as LifeLock continues to develop industry leading products and services to help protect members from the growing threats of identity theft that individuals like Patrick will undoubtedly help to advance our organization," said Todd Davis, LifeLock Chairman and CEO. "His impressive experience in the world of IT will directly benefit LifeLock members and aid in the development of this organization."

Prior to joining PetSmart in March 2001, Pendleton served as the Vice President of Development and Operations/Division CIO for the Pharma division of NDC Health Information Services. Pendleton has held various technical leadership positions during his past assignments at Boise Cascade Office Products, North American Phillips (previously Signetics), and American Express.

About LifeLock

LifeLock, Inc. ( is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect themselves from identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has been recognized by the American Business Awards as Best Overall Company, by AlwaysOn to the Top Global Company 250 list and most recently by Arizona Corporate Excellence as Arizona's Fastest Growing Company.