LifeLock and ProtectCell Announce Partnership to Further Protect Consumers

April 3rd, 2012

Tempe, Ariz./Novi, Mich. - LifeLock, Inc. (, an industry leader in proactive identity theft protection, and Protect Cell (, a company that safeguards consumers' wireless lifestyles with industry leading innovative protection solutions today announced the partnership to offer the cellular consumer a security minded package that will protect not only the device, but also the content, like their personally identifiable information that is stored on that device from misuse by identity thieves.

ID Rescue powered by LifeLock is another step in ProtectCell's efforts to be much more than a membership plan, offering solutions that protect not only the mobile device but provide a suite of software solutions that aim at what the consumer uses the device for, another step in providing overall solutions for the consumer in a non-tethered world.

ProtectCell, in partnership with LifeLock will now offer consumers peace of mind that if their device goes missing, the content and the information on that device can be protected and with LifeLock's proactive alert network can help protect against the crime of identity theft.

"This partnership further affirms our mission to relentlessly protect consumers' information and we are continuously working to find new outlets to educate groups and individuals on the growing risks," said Steve McGrady, Sr. Vice President of Partner Sales with LifeLock. "Our strategic alliance with ProtectCell will help bring to light that losing a cell phone can not only be costly to replace the phone itself, but the devastating effects that could occur if thieves misuse the personal information stored in the device."

"ProtectCell's success is due in great part to our dedication to forging strategic alliances," said Scott McLaren, President and Chief Marketing Officer with ProtectCell. "Our relationship with LifeLock allows us to enhance our offerings to consumers and independent wireless dealers. We are proud to be working with the leader in identify theft protection and look forward to driving synergies out of this partnership that can't be achieved elsewhere. As the mobile space continues to broaden, we plan to continue to evolve ahead of it, and working with LifeLock is another step in that process of providing solutions that put the consumers needs first."

ProtectCell formally launched in 2006 and quickly became the first in the industry to offer monthly, one-year and two-year pricing, the first to eliminate the 30-day waiting period and the first to include additional benefits beyond traditional replacement by offering a suite of software services that aim at not only protecting the device itself but the consumer's wireless lifestyle. Today ProtectCell members receive the following benefits - Device Buyback, Digital Leash mobile security, Fast Device Delivery, an online Rewards Mall, and now ID Rescue powered by LifeLock is added to that list.

About LifeLock

LifeLock, Inc. (NYSE: LOCK), is a leading provider of proactive identity theft protection services for consumers and identity risk assessment and fraud protection services for enterprises. Since 2005, LifeLock has been relentlessly protecting identities by providing consumers with the tools and confidence they need to help protect themselves from identity theft and manage their credit. In October 2012, Javelin Strategy & Research named LifeLock Ultimate™ a “Best in Class Overall” identity theft protection solution and also named it “Best in Detection”. In March 2012, LifeLock further demonstrated its commitment to combating identity fraud with the purchase of ID Analytics, Inc., a leader in enterprise identity risk management that provides visibility into identity risk and credit worthiness. ID Analytics, Inc. currently operates as a wholly owned subsidiary of LifeLock, Inc.

About ProtectCell

ProtectCell safeguards consumers' wireless lifestyles by offering valuable services and protection alternatives compared to limited warranties and standard insurance. Known for its strong alliances with industry-leading partners, ProtectCell continues to evolve in order to meet the growing demands of both consumers and independent wireless dealers.